Transformative Retail Niche Destination targets affluent shoppers in Mequon, WI.
Over the past twenty years there have been significant changes in where America shops. Other retail forms take market share away from the regional malls by rethinking old patterns. Changes continue today.
Over the past twenty years there have been significant changes in where America shops. Other retail forms take market share away from the regional malls by rethinking old patterns. Changes continue today.
Lifestyle focused centers are replacing the mall experience by attempting to create a sense of community with positive social experiences. These niche centers are smaller and focus on food, entertainment, music, and books. . These centers are successful in affluent markets and focus on “shopping,” not “buying.”
The transformation of this aging center relies on creating a fresh appearance for Starbucks, and putting the emphasis an street-side convenience and easy pedestrian access.
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After---Source: Mayer | Helminiak Architects, LLC
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After---Source: Mayer | Helminiak Architects, LLC
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Before---Source: Mayer | Helminiak Architects, LLC
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